About the Company

The Tampa Bay Times , which is Florida's largest daily newspaper, has been part of the Tampa Bay community for more than 130 years. Locally owned and independent, the Times has long been celebrated for its outstanding and credible journalism, practiced with integrity in the public interest and has been ranked among the Top 10 newspapers in the country. It has chronicled the Tampa Bay region’s growth with outstanding journalism, winning 12 Pulitzers and numerous other awards along the way.

The Role

Responsible for evaluating audience growth strategy effectiveness and identifying enhancement opportunities in support of the Consumer Marketing department’s retention and engagement goals. Establishes a deep understanding of subscribers and their lifecycle journey through both quantitative & qualitative analysis, sharing insights across the organization. Identifies key opportunities in the customer journey that increase subscriber retention & engagement while reducing churn.

Vaccine Requirement:

Workplace safety is a value of the Tampa Bay Times . Because of this, the Times requires its staff to be vaccinated against COVID-19. New employees must be vaccinated by the first day of employment unless they secure a medical or religious exemption accommodation from the Times beforehand.

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Essential Duties:

• Monitor business performance by analyzing data from Times operational systems, Marketing G2, Mather Economics and INKA – Solutions.
• Conducts deep dive analysis into past performance results in order to map out trends and identify key response variables; leveraging these findings to optimize sales and retention activity.
• Conduct exploratory analyses to understand trends in customer behavior.
• Communicate to customers, both individually and broadly in a variety of formats.
• Define and prioritize opportunities to pursue increased customer retention and audience growth.
• Proactively identify and mitigate issues and potential obstacles that could impact effective results.
• Develops and maintains audience retention and engagement reporting.
• Evaluates marketing campaigns and recommends alternative strategies by analyzing cost per order, customer lifetime value and overall impact to volume and revenue.
• Produces ad-hoc reports and analysis on short notice and helps management interpret findings.
• Keeps abreast of the latest technologies and trends in database and newspaper marketing.

Required Knowledge/Skills/Abilities:

• Bachelor’s degree is preferred or equivalent of two to five years’ experience with process improvement, change management, market research, customer relationship management and advanced report development in a Data warehouse environment.
• Must have strong analytical, research, problem-solving and critical analysis skills and the ability to make business recommendations based on data.
• Must be an excellent communicator in written, oral and presentation to key stakeholders. Confident in your knowledge with the ability to explain complex concepts and trends in a variety of formats, from writing to building presentations to presenting in meetings.
• Must be able to effectively communicate to end consumers. Write effective messaging that will reach consumers, talk with subscribers about product improvements/concerns, and communicate individually and broadly to the customer base.
• Must be able to manage multiple priorities in a fast-paced environment.
• Must be highly proactive and able to lead projects, bringing them to successful implementation and completion in a timely fashion.
• Individual must have experience with complex databases, report generation, data hygiene and techniques in data manipulation, retrieval and organization.
• Technical skills should include Tableau, Excel, SQL, MS Access.

Benefits for Full-Time Eligible Employees

• Health coverage for you and your family through medical, dental and vision plans beginning your first day of employment with the company.
• Flexible schedule within a minimum of daily coverage.
• Casual dress code.
• 100% employer paid short-term and long-term disability.
• 100% employer paid basic life insurance.
• Supplemental life insurance.
• Tax advantages through flexible spending accounts that allow you to pay for specific health care and dependent care expenses with pre-tax dollars.
• Tax-Deferred Savings Plan for retirement.
• Weekly payroll.
• A generous vacation and personal leave time program and much more…

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