About SERVPRO

For more than 50 years, SERVPRO® has been a trusted leader in fire and water cleanup and restoration services, mold mitigation, construction, biohazard and pathogen remediation throughout the United States and Canada. Our 2,000+ individually owned and operated franchises are supported by our dedicated headquarters team. We strive to cultivate a professional community that respects and celebrates the things that make us unique, the things we share in common, and the collaborative spirit we bring to the work we pursue together. SERVPRO HQ has been recognized by The Tennessean as a Top Workplace for the 4th consecutive year.

What we offer

• Excellent health benefits plan, which includes medical, vision and dental options
• 401(k) with company match
• Company profit sharing plan
• Generous vacation, paid time-off and paid holidays
• Paid parental leave
• 2 free on-site fitness rooms
• Employee Assistance Program
• Employee Resource Groups
• Personal and professional development programs

Job Summary

The Regional Marketing Specialist will implement the Regional Marketing Program. The goal of the Regional Marketing Program is to work with identified SERVPRO Franchisee High Performers (RAMP owners) to facilitate the implementation of the SERVPRO operating system to its fullest. High Performers by definition are executing well and have the right focus and attitude to produce current and future sales growth. The Regional team will help to identify these individuals (working with our Operations partners), work with them to learn what works for them in their region/area and help to identify potential gaps or areas of needed improvement to take their performance to the next level. The Specialist will also help to develop focused areas for development within Rural/Suburban/Metro segmented areas within each Region. The Regional Marketing Specialist will also be involved in the development and execution of subregion marketing plans using key regional data, RAMP owner input as well as competitive analysis focused on business development and market share conversion.

You Will

• Regional Marketing Program development
  • Help to identify current High Performing SERVPRO franchises (RAMP owners)
  • Work with marketing analytics and mapping to develop maps and groupings
  • Communicate and develop working relationships with the identified high performers
  • Learn and develop best practices within each region
  • Using local intel, as well as digital and Brand agency tools, develop a competitive analysis custom to each subregion.
  • Facilitate deeper understanding and usage of National Account partnerships
  • Identify gaps and areas of improvement within each territory and region
  • Facilitate Regional Marketing owner meetings
  • Identify and communicate best practices within regions specific to rural/suburban/metro specialized focus areas
  • Work to empower the improvement efforts within each region
  • Work to train and implement SSO and CRM applications and best practices
  • Work to help optimize regional hiring and retention best practices
  • Work to help identify, train and place effective sales management within the franchise
  • Oversee KPMs by region to optimize for improvements in the areas of revenue, jobs, leads, business development market share, web and events/association involvement
  • Work with various departments within SERVPRO HQ to help educate and communicate regional efforts and leverage resources for success
  • Tracking and reporting monthly, quarterly, as needed
• Advertising Subregion Program Participation
  • Working collaboratively with the identified owners within each subregion to develop and execute the subregion marketing plan
  • Communicate with accounting and manager regularly
  • Communicate with RAMP owners and manager regularly
  • Communicate with Operations partners (RDO/FBC) and manager regularly
  • Provide guidance within regions/subregions
• Oversee and Provide Training of Marketing KPM and Regional Best Practices
  • HQ training opportunities like NFTP, FMC, Consultants, Annual Kick-Off, etc.
  • Regional/subregional area meetings
  • Annual convention
• Communication and reporting on the regional program status, success, areas of opportunities and future planning vis channels like SPTV, internal/external meetings, training venues, etc.
• Additional duties as assigned to meet business needs

You Have

• 2-5 year experience working in an Ad Agency environment or within a franchise system focused on field marketing and/or field operations.
• Has “the Passion to Serve” Franchisees through consultative skills.
• Excellent oral and written communication, presentation, collaboration and problem-solving skills.
• Strong organizational skills.
• Ability to effectively prioritize.
• Strong project management experience.
• Familiar with Microsoft Office systems.
• A thorough understanding of the SERVPRO® Operation System.
• Expert in CRM systems (WorkCenter™ Marketing / Salesforce)
• A thorough understanding of SERVPRO® Stages of Development.
• A complete understanding of training venues, resources, and programs. (The Marketing Specialist Program, SERVPRO® Television, Find The Best/Share The Best - Marketing, Marketing Resources, Sales and Marketing Tools)
• Previous Salesforce / marketing Management.
• Previous Salesforce (or other) training experience.
• College degree or appropriate work experience.
• Public speaking.

Working Conditions

• Travel – approximately 25-50 percent.
• Maintain a valid Driver’s License.

SERVPRO is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, gender, sexual orientation, national origin, veteran or disability status.